Mirror, mirror on the wall, which network is the best of them all? You are probably not going to like the answer but it all depends on what you want to bring to the table and to whom. Being on social media has a lot to do with being at the right place for the right people. However, we’ve gather some notes about the most popular social media channels out there and we hope this will help you choose the right one for your content and your audience.
Let’s start with the most famous social network of all. The best fact about such a popular network is that it can’t go wrong. Everybody is there so there you’ll find the people you want to reach. Facebook represents a big opportunity to communicate with your audience through comments and exchange of messages. It is also super content friendly as you can publish statues updates, photos and videos, and it allows you to create groups where your fans can gather and grow a community.
With all these advantages, Facebook seems to be a great network to start sharing, don’t you think?
Probably the best platform to reach teenagers, Instagram is a good choice if your content is visual. It has 150 million active users and, unlike Facebook, hashtags are an effective strategy ally. The key to success on Instagram is to post content your followers can relate to.
Talking about another visual platform, Pinterest is used as a source of inspiration, working very well for home decoration, fashion or cooking. Here you’ll find 70 million active users to which 68% of them are women, and it is a leading platform for traffic referrals.
— SharePop (@Sharepop_com) July 17, 2016
Twitter can be a good option if you want to converse with your followers. Here following, mentioning and replying is possible and you can also highlight, search keywords and publish content. It is great for sharing news, engage through visual content and build relationships, especially with other influencers. However, Twitter is all about ‘the moment’, so whatever you have to publish or to whom you have to answer to, make sure to not leave it for later.
Isn’t YouTube amazing? The network allows you to search, discover, watch, share, upload and edit videos. It’s a terrific experience both for who is watching and who has recorded. Plus, YouTube is the world’s second-largest search engine, which means that whatever your content is about, there is a very high change people will look for it on YouTube.
Nevertheless, which ever social media platform you choose, it is perfectly OK to choose more than one as long you can keep them.
Which one do you think will be the best for you? Which is more important when choosing a social network? Share your experience with us in the comments.